Journalism & Mass Communication Department
MA in Journalism & Mass Communication
Date of Award
Online Submission Date
ii, 128 leaves :
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(2008).Employing humor appeal in Egyptian TV commercials: a content analysis on Ramadan and non Ramadan advertising campaigns [Thesis, the American University in Cairo]. AUC Knowledge Fountain.
Hassan, Rana Saad. Employing humor appeal in Egyptian TV commercials: a content analysis on Ramadan and non Ramadan advertising campaigns. 2008. American University in Cairo, Thesis. AUC Knowledge Fountain.