This thesis studies adaption in Egyptian television. Specifically studying how Egyptian youth perceive the idea of Arabizing sitcoms, what their preferences are in comparison to American sitcoms, and how successful do they see the experience of Arabizing American sitcoms. It also studied the impact of the Egyptian (Arabized) sitcoms on the behavior and lifestyle of Egyptian youth.

A non-probability purposive sample of 403 Egyptian youth was tested. The sample consisted of both males and females almost evenly distributed between both sexes and between all age groups. The sample was tested using a questionnaire.

Results of this study showed that Egyptian youth prefer American sitcoms more than Egyptian sitcoms, which they happen to mostly see as a weak imitation of American sitcoms. The impact of Egyptian sitcoms on Egyptian youth was found minimal. Very few of our sample were likely to imitate anything in Egyptian sitcoms.


School of Global Affairs and Public Policy


Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award

Fall 12-1-2008

Online Submission Date


First Advisor

Hussein Amin

Committee Member 1

Hanzada Fikry

Committee Member 2

Hassan Ragab

Document Type



136 leaves :

Library of Congress Subject Heading 1

Situation comedies (Television programs)

Library of Congress Subject Heading 2

Television and youth


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Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Call Number

Thesis 2008/12