Since its entrance in Egypt, blogs have had a powerful effect on the political, social, and economic aspects in Egypt. To be able to measure those effects, it is important to know the intentions of those Egyptian bloggers. This study applies the uses and gratifications theoretical framework to this notion of blogging. As it is based on a survey which attempts to examine and explore the different uses and gratifications of blogging in Egypt. This involves why different people with different demographic characteristics actually decide to blog and what needs they seek to gratify. Independent variables studied were age, gender, level of education and level of trust in government.
The study showed the general usage pattern of blog, in addition to the usage pattern of blog tools such as hyperlinks and feedback mechanisms. Also, the study was able to find out that political surveillance self expression and social surveillance were the main motivators behind blogging.
School of Global Affairs and Public Policy
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
Date of Award
Online Submission Date
Kevin L. Keenan
Committee Member 1
Committee Member 2
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Library of Congress Subject Heading 1
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El-Hefnawi, M. M.
(2008).Uses and gratifications of webloggers in Egypt [Thesis, the American University in Cairo]. AUC Knowledge Fountain.
El-Hefnawi, Mona Munir. Uses and gratifications of webloggers in Egypt. 2008. American University in Cairo, Thesis. AUC Knowledge Fountain.
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