For many decades, Cairo had witnessed urban and social prosperity, whereby the metropolis expanded, giving way to the inauguration of new suburbs. The coexistence of foreign communities created a unique social fabric and gave way to the rise of diverse cultural experiences, and leisure activities. Among the importance suburbs of Cairo was Heliopolis. For long Heliopolis was an emblem of class, and was characterized by its unique social character, leisure activities and public spaces. A dramatic shift in the structure of Heliopolis has taken place over the decades, however, and today the rise of malls and popular cafes have created a standardization of leisure and leisure activities. Moreover, consumerism and sites of hybrid consumptions have somewhat replaced the notion of leisure thereby becoming synonymous with it. This study will demonstrates the transformation, if not decline of several activities that had been of high social significance, and the rise of malls, cafes and restaurants. I argue that modern Heliopolis has come to exhibit the characteristics of post-modern society , thereby displaying attributes of Disneyization. A disappearance of public spaces has become a grave problem facing most of Cairo's residential areas, and an increase in standardization and consumption have come to denote most leisure sites. The reproduction of such sites, and a clear decline in the quality of both social and urban lifestyles is visible in Heliopolis today.
Date of Award
Online Submission Date
Committee Member 1
Committee Member 2
Abdallah Donald Cole
109 leaves :
Library of Congress Subject Heading 1
Cities and towns
Library of Congress Subject Heading 2
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Al Sheiby, M.
(2007).The Changing Perceptions of Leisure and Hybrid Consumption: Heliopolis City of the Sun [Thesis, the American University in Cairo]. AUC Knowledge Fountain.
Al Sheiby, Menna. The Changing Perceptions of Leisure and Hybrid Consumption: Heliopolis City of the Sun. 2007. American University in Cairo, Thesis. AUC Knowledge Fountain.
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