This study assesses the relationship between Egyptian children and television as well as the impact of parental guidance on children's television viewing activities, especially with the introduction of international satellite services in region. There was no evidence of children's change in behavior due to the exposure to international satellite services. In-depth interviews with children, mothers and scholars in the area showed that parental guidance plays a very important role in immunizing children against any inconsistent contents coming from the West as well as maintaining the Egyptian culture in children's bringing up. A case study of 20 mothers and 20 children showed the awareness of mothers of the strong influences imposed by television on children, yet mothers restrict and mediate contents which they think are inconsistent with the Egyptian national culture.

Interviews presented enlightening comments by mothers, contradictions as well as agreements on their perceptions of television. It was also clear that as many variables intervene in the children's viewing process, there is no single variable that could be addressed as a sole cause for television influence on children, in addition that every individual child is different from the other.


School of Humanities and Social Sciences


Journalism & Mass Communication Department

Degree Name

MA in Journalism & Mass Communication

Date of Award


Online Submission Date


First Advisor

Peggy Bierber Roberts

Committee Member 1

Peggy Bierber Roberts

Committee Member 2

Hanzada Fikry

Committee Member 3

Kevin Keenen

Document Type



117 leaves

Library of Congress Subject Heading 1

Television and children


The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy.

Call Number

Thesis 2002/26