This study assesses the relationship between Egyptian children and television as well as the impact of parental guidance on children's television viewing activities, especially with the introduction of international satellite services in region. There was no evidence of children's change in behavior due to the exposure to international satellite services. In-depth interviews with children, mothers and scholars in the area showed that parental guidance plays a very important role in immunizing children against any inconsistent contents coming from the West as well as maintaining the Egyptian culture in children's bringing up. A case study of 20 mothers and 20 children showed the awareness of mothers of the strong influences imposed by television on children, yet mothers restrict and mediate contents which they think are inconsistent with the Egyptian national culture.
Interviews presented enlightening comments by mothers, contradictions as well as agreements on their perceptions of television. It was also clear that as many variables intervene in the children's viewing process, there is no single variable that could be addressed as a sole cause for television influence on children, in addition that every individual child is different from the other.
School of Humanities and Social Sciences
Journalism & Mass Communication Department
MA in Journalism & Mass Communication
Date of Award
Online Submission Date
Peggy Bierber Roberts
Committee Member 1
Peggy Bierber Roberts
Committee Member 2
Committee Member 3
Library of Congress Subject Heading 1
Television and children
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(2002).Parental guidance involving children's television viewing in Egypt [Thesis, the American University in Cairo]. AUC Knowledge Fountain.
Amin, Ramza Hussein Sedky. Parental guidance involving children's television viewing in Egypt. 2002. American University in Cairo, Thesis. AUC Knowledge Fountain.
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