Title

Brand equity in higher education: Comparative analysis

Author's Department

Management Department

Second Author's Department

Management Department

Find in your Library

https://srhe.tandfonline.com/doi/abs/10.1080/03075079.2019.1582012?journalCode=cshe20#.XnPHNW5uI2x

All Authors

Maha Mourad, Hakim Meshreki, Samer Sarofim

Document Type

Research Article

Publication Title

Studies in Higher Education

Publication Date

3-8-2019

doi

https://doi.org/10.1080/03075079.2019.1582012

First Page

209

Last Page

231

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