Title

Factors influencing customer switching behavior in Islamic banks: evidence from Kuwait

Author's Department

Management Department

All Authors

Sherif Ghamry, Hamed M. Shamma

Document Type

Research Article

Publication Date

12-8-2020

Abstract

With increasing competition, Islamic banks in Kuwait are currently facing difficulties in retaining their customers as customers now have the option to switch from one bank to another. As the banking industry offers almost identical products and services, customers are more likely to change their bank when they get a better offer from another bank, especially if the customer is dissatisfied with the current bank. Thus, this study aims at identifying the most significant factors that make Islamic bank customers switch their bank.

First Page

688

Last Page

716

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