The future of the retail industry: the case of Carrefour Egypt

Author's Department

El Khazendar Business Research and Case Center

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https://www4.aucegypt.edu/kcc/GuestCaseView.aspx?ID=65

All Authors

Ashraf Sheta

Document Type

Research Article

Publication Date

Spring 1-5-2019

Abstract

The case addresses the evolution of hypermarkets in Egypt and the change in consumer habits. It shows evidence that there is a promising future for the industry; but there are also some challenges related to the desired expansion, especially the devaluation of the local currency. The protagonist of the case is the French company Carrefour. The case ends with dilemmas related to management that need to be immediately catered for.

First Page

1

Last Page

11

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