El Khazendar Business Research and Case Center
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The case is about Tabi3y, which is an agricultural company supplying fresh organic vegetables. This company served the B2C market first and then it started to serve B2B. The business has increased as the demand increased, therefore Ahmed has decided that it is time to expand in order to fulfill the high demand.
(2019). Tabi3y 1. 1–9.
"Tabi3y 1." 2019, pp. 1–9.