The light at the end of the pole (1)

Author's Department

El Khazendar Business Research and Case Center

All Authors

Ashraf Sheta

Document Type

Research Article

Publication Date

Spring 1-5-2019


The case addresses the challenges facing El Radwan company, which has worked in the field of manufacturing lighting poles for 20 years and is located on BelbeesRoad toward the Sharkeya governorate. The company is facing a lot of challenges related to the local market, as well as challenges related to the external environment, mainly attributed to the devaluation of the Egyptian currency. The case is trying to explore what decisions are needed to overcome the current challenges.

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