Title

Governmental Social Media Communication Strategies during the COVID-19 Pandemic: The Case of Egypt

Author's Department

Public Policy & Administration Department

Second Author's Department

Public Policy & Administration Department

Third Author's Department

Public Policy & Administration Department

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https://doi.org/10.1080/01900692.2021.1915729

Document Type

Research Article

Publication Title

International Journal of Public Administration

Publication Date

1-1-2021

doi

10.1080/01900692.2021.1915729

Abstract

The research tried to figure out the effectiveness of governmental social media communication strategies during the COVID-19 pandemic. The methodology relied on a case study approach, focusing on Egypt. A special software, made available by the Facebook administration to academics, “CrowdTangle,” was used to analyze the contents of the official Facebook pages for four Government of Egypt authorities, using an assessment matrix, with seven different dimensions for communication effectiveness. The study findings showed that the government of Egypt did well in informing the public, but that transparency was lacking and that more effort must be exerted to encourage appropriate behavior by citizens.

First Page

907

Last Page

919

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