Title

Social marketing in Egypt: A case study on the use of marketing by "nahdet el mahrousa" NGO

Author's Department

Management Department

Find in your Library

https://doi.org/10.4018/978-1-60960-583-4.ch014

Document Type

Research Article

Publication Title

Cases on Business and Management in the MENA Region: New Trends and Opportunities

Publication Date

12-1-2011

doi

10.4018/978-1-60960-583-4.ch014

First Page

218

Last Page

231

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