Perception of green brand in an emerging innovative market
Author's Department
Management Department
Find in your Library
https://doi.org/10.1108/14601061211272402
Document Type
Research Article
Publication Title
European Journal of Innovation Management
Publication Date
10-4-2012
doi
10.1108/14601061211272402
First Page
514
Last Page
537
Recommended Citation
APA Citation
Mourad, M.
&
Ahmed, Y.
(2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management, 15(4), 514–537.
10.1108/14601061211272402
https://fount.aucegypt.edu/faculty_journal_articles/2110
MLA Citation
Mourad, Maha, et al.
"Perception of green brand in an emerging innovative market." European Journal of Innovation Management, vol. 15,no. 4, 2012, pp. 514–537.
https://fount.aucegypt.edu/faculty_journal_articles/2110
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