Title

Antecedents to SMS advertising acceptance: A grounded theory approach

Author's Department

Management Department

Find in your Library

#NAME?

Document Type

Research Article

Publication Title

International Journal of Internet Marketing and Advertising

Publication Date

1-1-2016

doi

10.1504/IJIMA.2016.076979

First Page

28

Last Page

53

This document is currently not available here.

Share

COinS