Title

Brand equity in higher education: comparative analysis

Authors

Maha Mourad, American University in CairoFollow
Hakim Meshreki, American University in CairoFollow
Samer Sarofim, California State University, Fresno

Author's Department

Management Department

Find in your Library

https://doi.org/10.1080/03075079.2019.1582012

Document Type

Research Article

Publication Title

Studies in Higher Education

Publication Date

1-2-2020

doi

10.1080/03075079.2019.1582012

First Page

209

Last Page

231

Recommended Citation

APA Citation

Mourad, M. Meshreki, H. & Sarofim, S. (2020). Brand equity in higher education: comparative analysis. Studies in Higher Education, 45(1), 209–231. 10.1080/03075079.2019.1582012
https://fount.aucegypt.edu/faculty_journal_articles/1535

MLA Citation

Mourad, Maha, et al. "Brand equity in higher education: comparative analysis." Studies in Higher Education, vol. 45,no. 1, 2020, pp. 209–231.
https://fount.aucegypt.edu/faculty_journal_articles/1535