Title
Brand equity in higher education: comparative analysis
Author's Department
Management Department
Find in your Library
https://doi.org/10.1080/03075079.2019.1582012
Document Type
Research Article
Publication Title
Studies in Higher Education
Publication Date
1-2-2020
doi
10.1080/03075079.2019.1582012
First Page
209
Last Page
231
Recommended Citation
APA Citation
Mourad, M.
Meshreki, H.
&
Sarofim, S.
(2020). Brand equity in higher education: comparative analysis. Studies in Higher Education, 45(1), 209–231.
10.1080/03075079.2019.1582012
https://fount.aucegypt.edu/faculty_journal_articles/1535
MLA Citation
Mourad, Maha, et al.
"Brand equity in higher education: comparative analysis." Studies in Higher Education, vol. 45,no. 1, 2020, pp. 209–231.
https://fount.aucegypt.edu/faculty_journal_articles/1535