Title

Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity

Author's Department

Management Department

Find in your Library

https://doi.org/10.1080/08961530.2018.1455549

Document Type

Research Article

Publication Title

Journal of International Consumer Marketing

Publication Date

10-20-2018

doi

10.1080/08961530.2018.1455549

First Page

288

Last Page

303

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