Abstract

Sustainable Consumerism is a topic that is still being explored and developed across nations and countries. With the rising challenges of sustainable development, corporate sustainability maintains its position as being extremely challenging and difficult to achieve. Moreover, the new generation of consumers and the world’s future leaders – generation Z – have their characteristics and expectations that are expected to change the whole industrial scene to achieve sustainable development. Meanwhile, Egyptian generation Z remains unexplored and ambiguous. This study aims at studying the behavioral aspects of Egyptian generation Z, their consumerism, ecological consciousness, and corporate expectations. It adopts qualitative methods using in-depth semi-structured interviews with a selected sample of participants representing the intended target segment. The study findings are represented in a framework showing four layers of sustainability: awareness, motivation, action, and advocacy, with implications on the consumer, government, and private sector.

Department

Center for Applied Research on the Environment & Sustainability

Degree Name

MS in Sustainable Development

Graduation Date

Fall 9-13-2020

Submission Date

September 2020

First Advisor

Ismail, Dr. Ayman

Second Advisor

NA

Third Advisor

NA

Committee Member 1

Huzayyin, Ahmed

Committee Member 2

Bassiouni, Dina

Committee Member 3

Shaban, Essam

Extent

62 p.

Document Type

Master's Thesis

Library of Congress Subject Heading 1

NA

Rights

The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. The author has granted the American University in Cairo or its agents a non-exclusive license to archive this thesis, dissertation, paper, or record of study, and to make it accessible, in whole or in part, in all forms of media, now or hereafter known.

Institutional Review Board (IRB) Approval

Approval has been obtained for this item

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