The purpose of this study is to evaluate the educational textbook market in Egypt as well as analyze the potential impact of newer textbooks published by major textbook publishers that include elements of Egyptian/Arab heritage; history, art and literature. A market analysis was conducted by examining the responses of stakeholders from an American private school in Cairo, Egypt. The educational construct, here, is a formal American, private K-12 school in Egypt.The feasibility study will be conducted to assist the publishers in making the decision that will be in the best interest of the textbook selection procedure. From this school the following participants were examined in the study: three focus groups of parents/guardians, each containing five members, three focus groups of students from the twelfth grade, each containing five members, and three focus groups of teachers, each containing five members.Based on this study, textbook publishers will understand that post 25th January, 2011, a window of opportunity has opened in Egypt with a growing demand for their services.
International & Comparative Education Department
MA in International & Comparative Education
Committee Member 1
Committee Member 2
Sedky Winter, Amal
Committee Member 3
The author retains all rights with regard to copyright. The author certifies that written permission from the owner(s) of third-party copyrighted matter included in the thesis, dissertation, paper, or record of study has been obtained. The author further certifies that IRB approval has been obtained for this thesis, or that IRB approval is not necessary for this thesis. Insofar as this thesis, dissertation, paper, or record of study is an educational record as defined in the Family Educational Rights and Privacy Act (FERPA) (20 USC 1232g), the author has granted consent to disclosure of it to anyone who requests a copy. The author has granted the American University in Cairo or its agents a non-exclusive license to archive this thesis, dissertation, paper, or record of study, and to make it accessible, in whole or in part, in all forms of media, now or hereafter known.
Institutional Review Board (IRB) Approval
Approval has been obtained for this item
(2013).The role of the Middle East in foreign textbooks: an examination of the Egyptian market [Master's Thesis, the American University in Cairo]. AUC Knowledge Fountain.
Awaad, Amira. The role of the Middle East in foreign textbooks: an examination of the Egyptian market. 2013. American University in Cairo, Master's Thesis. AUC Knowledge Fountain.