Jiana Barsoum


Television broadcasting offers a platform for bringing the attention to issues of high importance, and forming opinions on these issues. With a high dependency on television broadcasting in Egypt to receive news and information about current events to formulate opinions, regulated television broadcasting is very crucial to aid the shift towards a more democratic nation. Balanced and impartial reporting is essential to ensure pluralism in the information presented. Hence, this thesis examines the performance of public media compared to privately owned media in light of their coverage of the 2014 presidential elections. The overall theoretical approach is based on Article 19 and UNESCO's standard guidelines for broadcasting during election times. CBC and Channel1 are used as case studies from both media sectors. Qualitative content analysis is used to analyze coverage under both channels, from 3rd May to 23rd May 2014 (the official campaigning period), to mainly assess for balance, fairness, impartiality and comprehensiveness. Current affairs talk shows, as well as news content were covered, on the basis of popularity and relevance to the elections. Furthermore, the research examines policy changes that can be undertaken to ensure better regulation of the coverage of information during election times.


Public Policy & Administration Department

Degree Name

MA in Public Policy

Graduation Date


Submission Date

October 2014

First Advisor

Ismail, Amani

Committee Member 1

Hamdy, ila

Committee Member 2

Amin, Khaled


108 p.

Document Type

Master's Thesis

Library of Congress Subject Heading 1

Presidents -- Election -- Press coverage -- Egypt.

Library of Congress Subject Heading 2

Mass media -- Egypt.


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Institutional Review Board (IRB) Approval

Not necessary for this item