Rebranding the bookstore L'Orientaliste
The aim of this project is to revive the authentic rich market of Egyptian antiquity shops by rebranding the rare bookstore “L’Orientaliste” that is located in Downtown, Egypt. The store is full of publications such as lithographs, postcards, books and maps that are from different countries, and in varied languages. A new visual identity has been developed as well as a secondary online platform; a mobile application for purchasing and documentation. The designed application serves as a source of knowledge for the buyers. The customer could easily check the availability of the item at the store and learn the basic information about each item. Moreover, the rebranding of the store also involved designing a stationary set displaying the original logo in different ways as well as giveaways such as bags and bookmarks. The project also included creating a branding manual, indicating the correct usage of the brand’s identity. This process in conclusion led to reviving not only a single authentic store, but a whole market sector that is concealed in Egypt.
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Rafie, Omnia, "Rebranding the bookstore L'Orientaliste" (2016). Capstone and Graduation Projects. 88.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.