Rebranding Fish Garden
The Fish Grotto Garden, located in Zamalek has an important historical background, but unfortunately it didn’t escape neglect, which is typical of any public entity in Egypt and therefore it lost its purpose and its beauty. The deteriorating state and lack of funds are what triggered the idea of this project which focuses on rebranding this public entity as a garden rather than an aquarium in an attempt to revive its beauty. The elements of the rebranding process involved a designed signage system indicating directions for the WC, the inquiry desk, the cafeteria, the Grotto, the playground, the pond, the lab, and the mosque, a logo that emphasizes the garden’s surrounding nature, and rebranded tickets that include local, foreigner and camera tickets.
Committee Member 1
Committee Member 2
Committee Member 3
Institutional Review Board (IRB) Approval
Not necessary for this item
Hamama, Dina, "Rebranding Fish Garden" (2016). Capstone and Graduation Projects. 70.
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