Title

Ankh; Egyptian Wellness Journal

Student Status

Undergraduate

Abstract

Ankh is a Wellness Journal inspired by Ancient Egyptian acts of self development and awareness. The wellness journal aims at giving every individual a platform to become more mindful and achieve self-attentiveness through weekly mental, physical, and emotional exercises that relate to Egypt’s history, culture and traditions. The rise of interest in Hindu and Buddhist techniques of spiritual techniques such as yoga and meditation has caused us to forget that we have our own history and legacy of endless self development exercises and spiritual enlightenments used by Ancient Egyptians. Thus, the aim of the journals is to revive those techniques and apply them to the modern world, providing a handbook full of tips, activities, and facts in a way where the user can connect and reflect on their origins. The spiritual exercises are made in a form of a journal as the slowness of hand writing demands heavier mental lifting, causing people to concentrate more about what they write, which increases conceptual understanding, application, and retention. Therefore, with every exercise, the user gets to reflect fully on their experience and the effect of the exercise on their mental, emotional, or physical being.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Ghalia ElSrakbi

Third Advisor

Haytham Nawar

Committee Member 1

Ahmed Ellaithy

Committee Member 2

Ahmad Saqfalhait

Committee Member 3

Ayman Ismail

Extent

p.4

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-21-2018

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