Promoting Internal Tourism
This campaign plays a strong role in enhancing Egypt’s economy, educational standards, and social values through the youth who are a major aspect of any progress that takes place in this country. It glorifies the idea of starting within instead of reaching for external sources aiming for progress. Tourism is a major aspect of the economic well being of Egypt; therefore, internal tourism will allow the economy to flourish significantly. From an educational perspective, the youth will be given the opportunity to attain geographical and historical knowledge about Egypt through hands on experiences. Through this campaign, the youth will have a realization of social values in terms of cultural heritage, and staying in primary contact with nature. They are prevented from nature related experiences because they live in the city. This campaign offers the youth the chance to indulge in the countless outdoor activities that they are deprived from in Cairo. This project aims to promote internal tourism in Egypt through campaigning the destinations in a way that seems fun, interactive, and playful to the youth straying away from television advertisements and poster advertisements that seem mainstream to the youth of Cairo. The campaign is divided into four sectors which are: guerrilla advertisements, informative pamphlets, travel solutions, and packaged giveaways.
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Abdelnasser, Norine, "Promoting Internal Tourism" (2018). Capstone and Graduation Projects. 47.
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