Ayzah Taha Al Qadi: Redesigning Retail Stores in Egypt
Retail Design in Egypt is neglected due to the fact that many shop owners lack knowledge of its importance. Many speciality stores in Egypt suffer from numerous problems such as lack of harmony in typography, the unnecessary usage of Latin typography and the lack of visual identity, etc. This project is about capturing the stories of the local stores and retelling them through design. The aim is to redesign the stores by highlighting their identity and making them visible among the current market. A tailor store was chosen as a case study to be redesigned due its hidden location and need for renovations. The purpose of the project was to redesign the store without losing its identity. After talking with the owner,Taha Al Qadi and his son, Walid and listening to their stories, the style of the shop was determined upon the needs of the owners to the shop in collaboration with the retail designs necessary to promote the shop’s visual identity to its customers. This design approach led to using a vintage style that was captured from the feel of the shop and the stories told by the owner and his son. The main style was revolving around a purple suit Taha Al Qadi made and loved so much he kept it for himself. The whole process of the renovations was documented in a from of a video to capture the stories of Walid and Taha Al Qadi.
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Shouman, Malak, "Ayzah Taha Al Qadi: Redesigning Retail Stores in Egypt" (2018). Capstone and Graduation Projects. 41.
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