Robotics Company Rebranding
Tutbot is a Robotics Startup. The scope of the project was to rebrand the company’s visual identity and website. The target audience is children from 8 to 14. The website is divided into 2 sections, one for the children and the other targeting the parents, because after all it’s the parents who are going to make the purchasing decision. The part for the parents has all kinds of information concerning the company and the products, while the children’s section consists of the quests and guides for building the robot. Concerning the visual brand identity, the colors and patterns were all inspired by King Tutankhamen’s treasure. The aim of the project is to create a visual identity that embodies the ancient Egyptian identity with a mixture of the futuristic and technological aspect of the company. Following the brand manager’s request, the website had to look modern, with some inspiration from the existing styles used by the competitors
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Magued, Iman, "Robotics Company Rebranding" (2018). Capstone and Graduation Projects. 34.
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