Food Waste Campaign: ماتهدرش
This project aims to shed light on a very important global issue that many people are unaware of, which is the food waste hassle. It is a problem on a humanitarian and economic level, an issue that cannot and should not be ignored. With the growing population and with the poverty and hunger rates on the rise it is essential for us all to acknowledge, accept, and find solutions for this immense problem. After heavy research I found that the best way to deal with this issue is through awareness. Therefore, I have created 3 Ads with different approaches and main characters hoping to reach as many people as possible. According to FAO organization one third of the food produced for human consumption gets wasted on a global level. Here in Egypt and average family of five produces about 6 kg of food waste per day. 70% of our trash is food, food that if not wasted could be sufficient and enough to feed countries in Africa and Asia. If each individual worked on him/herself and we worked together as one nation hopefully we will be able to reduce the food waste percentage and save our economy and provide for those in need.
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Committee Member 2
Committee Member 3
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Tawfik, Ghada, "Food Waste Campaign: ماتهدرش" (2018). Capstone and Graduation Projects. 31.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.