Amazigh is a project that aims to document and revive the Amazigh culture, symbols and language in Siwa Egypt. The Amazigh people are the native, original people of North Africa. They are distributed mainly in an area extending from the Atlantic Ocean to the Siwa Oasis in Egypt. The project consists of two parts: the first part introduces an Amazigh inspired fabric line that aims to shed light on the Amazigh cultural heritage. Each piece from the line contains a combination of symbols that were collected from Siwa and divided into three sections: Wedding symbols, Evil Eye symbols, and Nature symbols. Each piece is accompanied by an explanation of the symbols featured. The second part of the project consists of two educational stamp kits featuring both Amazigh symbols and Tifinagh alphabets along with a handbook that explains every symbol and the equivalent of every letter so that people can learn more about the Amazigh symbols and language.
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El Shihy, Farahzada, "Amazigh" (2018). Capstone and Graduation Projects. 30.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).