Title

Evolution of Editorial Design in Egypt from 1798 to 1956

Student Status

Undergraduate

Abstract

Graphic design is a term that was coined in 1922 in the US by W. A. Dwiggins. However, graphic design practices were present in Egypt long before the term that would describe them. Some people were in charge of the lettering (i.e. calligraphers) and others were responsible for the layout of the page (i.e. editors). The aim of this project is to reveal some of the earliest Egyptian cover designs and explore their evolution through time. This evolution can refer to a change in the editor, a historical event, or the use of new printing technology. It can also be an attempt to entertain the reader better. Design documentation is important for creating stepping stones for designers and artists for their future work. The project consists of a series of four publications. The first publication is about Al-Tanbih, a newspaper that should have been the first newspaper published in Arabic. The three other publications are about three magazines: Al-Hilal, Al-Musawwar, and Akher Saa. All publications have in common two sections: one with images of covers and a design analysis, and one with the wireframes of these covers with some additional information. Moreover, there is a quick response (QR) code leading to an online archive with the scanned pages of Al-Hilal and an augmented reality (AR) application leading to videos with Al-Musawwar pages being flipped in the actual archives.

Department

Arts Department

First Advisor

Bahia Shehab

Second Advisor

Ghalia ElSrakbi

Third Advisor

Haytham Nawar

Committee Member 1

Ahmed Ellaithy

Committee Member 2

Ahmad Saqfalhait

Committee Member 3

Ayman Ismail

Extent

p.3

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-21-2018

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