Khatwa Upcycled Footwear

Student Status



Khatwa is a local brand driven by the will to contribute to society, in terms of helping the overlooked citizens in need, bridging social gaps, up cycling materials to reduce waste, and supporting local production and craftsmen. With a concern for social issues, the designer carried out a research on NGO’s and their roles in providing the neglected citizens with basic human rights such as food, shelter, and clothes. The studies have shown a lack in the availability of locally produced shoes with convenient prices for the NGO’s that wish to provide needed footwear. The results motivated the designer to provide the NGOs with shoes that cost less than those available in the local markets. Furthermore, with an interest in Khatwa Upcycled Footwear Designed logo Packaging and Business Cards sustainable products, the designer researched materials that can be up cycled, to reduce costs, along with being comfortable and durable. The shoes are made out of up cycled gift wrapping cloth, plastic bags, and canvas sacks, whereas the soles are made out of locally produced Jute and plastic soles, to support local production and offer the desired durability. In terms of production, the product is hand made in collaboration with local craftsmen in workshops located in Bab Al Shariya, which resulted in an enriching experience for all participants because the designer learned the craft experience and the craftsmen experimented with unconventional materials.


Arts Department

First Advisor

Bahia Shehab

Second Advisor

Ghalia ElSrakbi

Third Advisor

Haytham Nawar

Committee Member 1

Ahmed Ellaithy

Committee Member 2

Ahmad Saqfalhait

Committee Member 3

Ayman Ismail



Institutional Review Board (IRB) Approval

Not necessary for this item


This piece of art work is part of the "Interdisciplinarity and Design Third Graduating Class of Graphic Design Students The American University in Cairo – Spring 2018" catalog. Held at the AUC Sharjah Art Gallery on December 21st, 2018, the "ALT w Shidd" exhibition showcased bachelor projects by the third Graduating class of Graphic Design students. This year’s projects were divided into 5 panels according to their tackled themes. The panels included “Digital Design”, “Fashion Design”, “Publication Design”, “Advertising”, and “Retail and Branding”. A team of internal and external jury members were invited to each panel in order to provide ourstudents with critical feedback and evaluate the final outcome of their projects according to conducted research, applied methodologies, and undertaken creative design process. Jury members from within AUC included Ahmed Ellaithy (TTO -Technology Transfer Office) Ahmad Saqfalhait (GRDN), Ayman Ismail (Venture Lab), Brenda Segone (ARTV), Heba Safeyeldine (ARCH), Marwan Fayed (GRDN), May Hasebou (GRDN), Mahamad Khalil (GRDN), and Sherif Samy (GRDN). As for external jurors; they included Amira Aboulmagd (Al-Shorouk Publishing), Majd Elsherif (Matter Branding), Mohab Anis (Innovety), Nigel Fletcher-Jones (AUC Press), Sahar Zoghby (FP7), Samy Elias(Sahara Printing), Sawsan Mourad (El Beit Magazine), and Suzie Graiess (Association for the Protection of the Environment).


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-21-2018

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