This project is an educational animated short film in Egyptian Sign Language (ESL). Animation has been proven to be an effective means of education for children, especially children who are two to five years old, which is a very important period in cognitive development. Research has shown that children of that age can master a language through watching animated series. This project’s aim is to raise awareness on ESL through animation, as an initiative to motivate schools to provide the option of teaching ESL. The concept behind the character is also aimed at raising awareness that sixty percent of congenital deafness is due to chromosomal mutation. Chromo is a mutated chromosome, according to the designer’s take on it.
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Azzab, Sarah, "Chromo" (2019). Capstone and Graduation Projects. 171.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
This project is part of “ Holy Shift- Fifth Graduating Class of Graphic Design Students-The American University in Cairo – Class Fall 2019” catalog. "Holy Shift" is the title of the Fifth Senior Students Exhibition. It included 30 graduation projects that are broadly divided into four themes: Designing for Cultural and Social Impact Projects presented under this category offer creative tools to critically address social problems. The second theme is; Reimagining Cultural Heritage. The third theme is Designing Future Experiences, and the forth theme “Designing for Education” Graduating Committee: Adly Tomah (CEO, Gemini Enterprises Africa) Ahmad Hefnawy (Founder, Cairopolitan) Ahmad Saqfalhait (Associate Professor of Practice in Design, AUC) Ahmed AlLaithy (Technology Transfer Director, AUC) Bahia Shehab ( Professor of Practice in Design, AUC) Bassem Yousri (Visual Artist, Graphic Design Adjunct Faculty, AUC) Hani Mahfouz (Founder, Hani Mahfouz Design) Hicham Rahmeh (Lead Illustrator at The Brand Company and Co-founder at TokTok) Ibrahim Islam (Creative Head, JWT) Jochen Braun (Associate Professor of Practice in Design, AUC) May Ramy (Director, Academic Initiatives and Mentorship Services, AUC) Nelly El Sharkawy (Creative Director Cairopolitan) Sally-Ann Skerrett (Head of Graphic Design Department, GUC) Sarah Salmawy (Graphic Design Adjunct Faculty, AUC) Sawsan Morad (Editor in Chief, El-Beit Magazine) Tarek Naga (Architect, Adjunct Faculty, AUC) Thomas Wolsey (Assistant Professor, DICE, AUC) Yasmine El Dorghamy (Editor in chief, Rawi Magazine) Yasmine Moataz (Assistant Professor of Anthropology, AUC)