This project aims to highlight, brand and promote, an ancient authentic drink that is embedded in the Egyptian culture since the ancient Egyptians documented in their murals. Inspired by the Amazigh talismans. The project is based on creating a brand that showcases the authentic drink. The branding elements include packaging and visual identity design, with a focus on the culture and history of the environment surrounding it, and moreover the experience of enjoying it through documenting the cultural stories of the drink. Constructing from these stories, visual language to build up the core of the brand. This visual language is based on the history of the Siwa Oasis, the tribal culture and their unique language, and traditions; to the extensions to their spiritual rituals and also the drinking culture. Visualizing these elements aided in creating a full indulgent experience for the brand. The experience will cater a product with two variations, a set of three cups and a publication threads the full story about the oasis and the authenticity of the drink
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Ahmed, Mostafa, "Lubji: Datewine" (2019). Capstone and Graduation Projects. 157.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.