Student Status



Eftekker is an Arabic typeface designed by specific typographical features that are tailored to best suit the mind’s memory capabilities in order to aid children suffering from short-term memory loss, and help them overcome their forgetfulness. It is a simple, modern, Kufic, slab serif-based typeface, with its letters characterized by features such as; variability in negative versus positive space; large, geometric counters; high contrast in strokes’ thickness; and slightly rounded edges. The project came about due to the fact that here in Egypt we lack the concept of designing for educational or learning purposes in the context of memory enhancement. Eftekker targets children aged from six to twelve, and takes into consideration different learning styles, such as visual and tactile learning. In order to motivate and encourage children to use the typeface, it was delivered as stamps in the form of an educational kit, where each letter and its different forms initial, beginning, middle, and end - represented a single wooden block.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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