Title

Allak

Student Status

Undergraduate

Abstract

“Allak” is a board game that discusses stereotypes and their effect on the Egyptian society through debate. In fact, various consequences occur as a result of the negative impact of stereotypes since we live in an unstable culture that could be affected by a single word. The game aims to tackle and change people’s thoughts about the incorrect misconceptions that exist in Egypt. The topics are divided into four categories: gender, cultural, religious, and sexual stereotypes. Throughout the game play, players might be put in a position where they should think from the other perspective. The game strategy makes the players aspire to join more debates which accordingly makes them listen and talk about more topics that they wouldn’t usually talk about, which is essentially the aim of the game. Generally, the game gives off an entertaining contrast between the for and against of every single perspective through debate and discussion.

Department

Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil

Extent

p.2

Institutional Review Board (IRB) Approval

Not necessary for this item

Comments

This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.

Rights

This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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