Consciousness Reframed

Student Status



The passport is an official document that reflects the identity of its holder everywhere he/she goes. Sometimes it’s used as a statement to express someone’s opinion about something that bother him/her. Looking at the current Egyptian passport; in my opinion, it doesn’t reflect our Identity, but instead, it reflects how we want the world to perceive us. Raising awareness about Egypt’s identity and how it changed through the period between the 25th of January 2011 to the 14th of August 2013 was the aim of this project. In other words, it was the spark of a new future for Egypt. The final passport includes photographs that were taken throughout the revolution from which they document what happened each day or what happened in the main events of the revolution. Each person will perceive them in a different way since the revolution was based on different opinions and loyalties. For the design of the cover I wanted to keep it as the current original passport since the change happened inside only.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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