Bartama is a project by Nada Al-Sheikh, exploring the origin vs. modern meaning of Egyptian slang terms and phrases. Terms are very diverse, and are gathered from an array of speakers, locations, social classes, and contexts to bring forth the vernacular we hear around Egypt today. Slang is rooted within the heart of each city, and allows each person to express himself or herself as freely as possible- and Egyptian slang is no exception. Words are a spoken form of expression, with a language, dialect, or variation unique to each city or country. On the other hand, graffiti is a visual form of expression, typically expressed using slang words. The two are interlinked, along with visuals of the words used within context, within Bartama to bring the full Cairene urban experience between the readers’ hands, while enlightening them about the origins of the words they use or hear constantly on a daily basis.
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El Shiekh, Nada, "Bartama" (2018). Capstone and Graduation Projects. 126.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.
This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.