Yamm; a project by Mariam El Ghannam that is entirely dedicated to tackling the issue of plastic waste, and its negative impacts on the marine life in Egypt, where mammals from the red sea, Mediterranean Sea and the Nile river are in grave danger. As an Egyptian brand that sells alternatives to disposable plastic product. Yamm eagerly and actively seeks to provide efficient solutions to the environmental problems that are generated by plastic waste. Using the power of visual communication through branding and ‘eco-friendly’ packaging,Yamm aspires to selling more than just a product; it aims to introduce the people to an entirely new lifestyle.Yamm; (Arabic Noun) Body of water smaller than or equal to the size of an ocean immersed in either salt or freshwater. Yamm’s mission is devoted to making sustainable living easier; its ultimate purpose is to make environmentally-friendly alternatives more convenient and accessible to Egyptians.
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El Ghanam, Mariam, "Yamm" (2018). Capstone and Graduation Projects. 120.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.