Student Status



Yamm; a project by Mariam El Ghannam that is entirely dedicated to tackling the issue of plastic waste, and its negative impacts on the marine life in Egypt, where mammals from the red sea, Mediterranean Sea and the Nile river are in grave danger. As an Egyptian brand that sells alternatives to disposable plastic product. Yamm eagerly and actively seeks to provide efficient solutions to the environmental problems that are generated by plastic waste. Using the power of visual communication through branding and ‘eco-friendly’ packaging,Yamm aspires to selling more than just a product; it aims to introduce the people to an entirely new lifestyle.Yamm; (Arabic Noun) Body of water smaller than or equal to the size of an ocean immersed in either salt or freshwater. Yamm’s mission is devoted to making sustainable living easier; its ultimate purpose is to make environmentally-friendly alternatives more convenient and accessible to Egyptians.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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