Al Khtot W Al Nkosh

Student Status



This project is an inspirational kit for graphic designers. The main aim of this project is to inspire graphic designs who want to design any type-based design from the history of calligraphy instead of getting inspired from the Latin script. Based on research it was proven that there is a serious problem with the usage of Arabic calligraphy styles in the market. To clarify, there is a lack of Arabic fonts compared to the Latin ones even the quality of the existed Arabic ones are not good enough because most of them are based on Latinization. Latinization is the use of the Latin script to create the Arabic letters like for example flipping the “e” to be the” و”. Another example is the use of the negative spaces from the Latin letters to create the Arabic ones as utilizing the negative space from the D to create the & quote; ص"e ;Not only fonts but also any type-based designs. However, the history of Arabic calligraphy contains a wide range of varieties in styles. Theses styles exist on different materials in different places. Thus, my main aim in this project is to make a reference for Arab graphic designers to get inspired from the history of Arabic calligraphy within the historical reference instead of getting inspired from the Latin scripts.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

This document is currently not available here.