Student Status



Are we blind enough by the excess of exposure? The inspiration behind this project is the fact that people are exposed to symbols -repetitive symbols- but they don’t know the reason behind their existence. Symbols we see on daily basis never left our sight but still cause a lack of knowledge. Another problem is the eye is used to see these symbols the identical way everywhere but on different mediums. Icona is a research-based brand that reveals history through iconography. A collection of 16 symbols were studied and stylized to create an unusual, new and conceptual, visualizing their stories on scarves. The symbols chosen are inspired by repetitive ones from Pharaonic and folk art combined together by a consistent outlined technique, which is significant to grab the attention of the eye. Each symbol is portrayed in a different pattern design. The objective of reviving stories through pattern design is to create a more cultured and educated society. Creating a constructed pattern for each symbol that can take us to aspecific time or a place and connect this moment with our day-to-day lives. The fact that the patterns, colors, and the fabrics are uniting together to bring the sense of aestheticism. All design principles in the scarves create a brand identity that redefine women by wearing statement and outstanding pieces that have a smooth, soft and comfortable texture carrying stories from the past. The 100% chiffon print scarves are exclusive high quality and modern designs that contain a contrast combining heritage with modernism.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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