Are we blind enough by the excess of exposure? The inspiration behind this project is the fact that people are exposed to symbols -repetitive symbols- but they don’t know the reason behind their existence. Symbols we see on daily basis never left our sight but still cause a lack of knowledge. Another problem is the eye is used to see these symbols the identical way everywhere but on different mediums. Icona is a research-based brand that reveals history through iconography. A collection of 16 symbols were studied and stylized to create an unusual, new and conceptual, visualizing their stories on scarves. The symbols chosen are inspired by repetitive ones from Pharaonic and folk art combined together by a consistent outlined technique, which is significant to grab the attention of the eye. Each symbol is portrayed in a different pattern design. The objective of reviving stories through pattern design is to create a more cultured and educated society. Creating a constructed pattern for each symbol that can take us to aspecific time or a place and connect this moment with our day-to-day lives. The fact that the patterns, colors, and the fabrics are uniting together to bring the sense of aestheticism. All design principles in the scarves create a brand identity that redefine women by wearing statement and outstanding pieces that have a smooth, soft and comfortable texture carrying stories from the past. The 100% chiffon print scarves are exclusive high quality and modern designs that contain a contrast combining heritage with modernism.
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Ibrahim, Hend, "Icona" (2018). Capstone and Graduation Projects. 112.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.