DAIMA is an eco-friendly brand that creates jackets out of upcycled materials and the fabrics remains of factories. Each piece has its individual inspiration and story. Jackets are sewed by Egyptian women in need of an opportunity, a better chance or a fresh start. With every season or collection launch, we get to collaborate with a different entity to support a different cause, be it orphan young girls or indebted women for example. Each piece is named after its producer. Half of the jackets sales precedes goes to this cause, helping a sustainable empowerment system for these women and helping our environment become always دايمة
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Zaher, Hana, "Daima" (2018). Capstone and Graduation Projects. 110.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.