This project aims to provide a brand identity to a Social Initiative in Egypt that aims to empower women from low socioeconomic backgrounds, which it seeks to do so by providing them with the required skill set needed to make handmade crochet products which can earn them a sustainable income that they can live on and provide for their families. This projects sets forth to investigate the initiative that goes by the name “Al-Maryamat,” how it started, the reason behind the name and what their problem is, with ambition to find a solution to solve their problem. The paper also aims to justify why it is important to solve this problem and how this would help out society from a social and economical perspective. Another aspect that this project tackles is the design direction taken and the reasons behind why Coptic was chosen, revealing that Arab and Islamic art along with Ancient Egyptian art is what is most prominent in Egypt while Coptic art is virtually non-existent even though there is a huge Coptic community in Egypt and their history goes way back to the age when Christianity entered Egypt.
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Dawoud, Daniel, "The Miriams" (2018). Capstone and Graduation Projects. 102.
This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.