The Miriams

Student Status



This project aims to provide a brand identity to a Social Initiative in Egypt that aims to empower women from low socioeconomic backgrounds, which it seeks to do so by providing them with the required skill set needed to make handmade crochet products which can earn them a sustainable income that they can live on and provide for their families. This projects sets forth to investigate the initiative that goes by the name “Al-Maryamat,” how it started, the reason behind the name and what their problem is, with ambition to find a solution to solve their problem. The paper also aims to justify why it is important to solve this problem and how this would help out society from a social and economical perspective. Another aspect that this project tackles is the design direction taken and the reasons behind why Coptic was chosen, revealing that Arab and Islamic art along with Ancient Egyptian art is what is most prominent in Egypt while Coptic art is virtually non-existent even though there is a huge Coptic community in Egypt and their history goes way back to the age when Christianity entered Egypt.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

This document is currently not available here.