Positive Parenting Awareness Campaign

Student Status



This project focuses on raising awareness about positive parenting. The project was done because of the rise of child abuse and bad parenting in Egypt; which resulted in the rise of mental illnesses. It is crucial to fix the problem of parenting, because if you raise a healthy child, he will grow into a healthy adult who will raise a healthy generation. To be able to apply this project a research was made gathering the most common mistakes that Egyptian parents make. Then posters were designed giving parents advices based on the research results to prevent those mistakes. The posters are colorful, have simple illustrations and organic font to give the campaign a friendly spirit. Additionally, a song along with a video was created explaining the needs of the child to parents. The song gives advices to parents in a very friendly way. It is emotional, simple and memorable. This project is a viral campaign, because most parents get their parenting education from online materials. The posters and the song were chosen specifically as deliverables because they can easily go viral.


Arts Department

First Advisor

Ahmad Saqfalhait

Second Advisor

Bahia Shehab

Third Advisor

Ghalia Elsrakbi

Committee Member 1

Bassem Yousri

Committee Member 2

Engy Aly

Committee Member 3

Mahamad Khalil



Institutional Review Board (IRB) Approval

Not necessary for this item


This project is part of “ Zoom in Keda- Fourth Graduating Class of Graphic Design Students-The American University in Cairo – Class 2018-2019” catalog. Several global cities have acquired an international rep¬utation as design education hubs by acknowledging the importance of education planning and early learning ex¬periences through providing a structured career path and aligning design skills with the economy’s various needs. Our 8 years old Graphic Design program at the Ameri¬can University in Cairo aims to follow the same strategy, mentoring students on how to channel their creativity and knowledge into reshaping their communities, leaving a positive imprint on their society. Four design segments have been commonly defined in the MENA region’s design sector; namely: Graphic Design, Fashion Design, Interior Design, and Industrial/Product Design. The title for the fourth design seniors show was “Zoom in Keda “. As with the previous 3 exhibitions, the title builds on the graphic design language in Egyptian vernacular cul¬ture. “Zoom in Keda” is a commonly used phrase in the de¬sign field, told when one wishes to examine the micro de¬tails of a design on screen. The exhibition was held at the AUC Sharjah Art Gallery on December 2nd, 2018, where bachelor projects completed by the fourth graduating class of Graphic Design students were displayed.


This record describes an artistic or creative work which was prepared as part of a course of study at the American University of Cairo. The creators retain all rights to the original artistic or creative works described herein.

Publication Date

Fall 12-2-2018

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