The journey of Farah Baky: From Marketeer to brand Ambassador

Shahd Khalil Khalil, The American University in Cairo

Description or Abstract

This audio feature reveals the life of how a 26 year old marketeer and business graduate had an ironic career shift that changed her life. She entered a competitive market and created a name for herself that landed her on the judging panel of Miss Universe 2018. Farah Baky. This audio feature is about Farah Baky who decided on the marketeer life after graduating from the German University in Cairo. Writing ads, creative strategies and digital branding are just what a typical marketeers life consists of. Her dedication, passion and commitment to fashion since a young age has taken her to places beyond her dreams. Farah's love for styling allowed her to become the only stylist and sponsor of Miss Universe Egypt 2018. Leila Rihan was the 3rd runner up contestant who shared her experience after being styled by Farah throughout the beauty pageant.