Description or Abstract
This audio documentary discusses Pepsi “Yalla Nekml Lametna” campaign of 2014 that succeeded in recalling our childhood memories through a five-minute advertisement. The main theme of “Yalla Nekml Lametna” (Lets continue our gathering) campaign is to get the old days back to the targeted audiences by representing the old shows and actors our parents’ generation are raised upon in the 70s and 80s and our generation as well in the 90s. Three interviews are conducted as parties involved in the campaign give their opinion on Pepsi campaign of year 2014. The first interviewee is Mervat Abou Auf, former member of the “4 M” band and is currently Professor of Practice of Journalism and Mass Communication at the American University in Cairo (AUC). The second interview is conducted with Dalia Salib, Marketing Director and Beverages in PepsiCo Egypt and North East Africa. The last interviewee is Haytham Nawar, Professor of Graphic Design at the American University in Cairo who gives his opinion about Pepsi campaign regarding the visual they use.
Pepsi 2014 campaign, Yalla Nekml Lametna, Kim Fox
Journalism & Mass Communication Department
Credits Interviews: • Mervat Abou Auf – Band Member, Practice Professor of Mass Communication at the American University in Cairo. • Dalia Salib - Marketing Director and Beverages in PepsiCo Egypt and North East Africa. • Haytham Nawar - Assistant Professor of Arts at the American University in Cairo. Music: • Pepsi & Chipsy Commercial Clips “Yalla Nekml Lametna” 2013 and 2014: Pepsi Official Website • Motzawgoon (The Married) Play: Metacafe Website • 4M Band songs: Melody 4 Arab Copyright Laws are protected Permission granted by Pepsi and Abou Auf, to use the music and images of the band.
7 p.; 00:09:58
Hanna, Nour, "Pepsi campaign 2014: returning to the old days" (2014). Audiovisual Projects. 30.