Author's Department

Journalism & Mass Communication Department

All Authors

Kim Fox

Document Type

Research Article

Publication Title

Journal of Radio & Audio Media

Publication Date

7-1-2024

doi

https://doi.org/10.1080/19376529.2024.2311369

Abstract

This interdisciplinary research investigates the significance of the community connection between Black radio personnel and their audiences through the lens of collective and cultural memory narratives. The study addresses two key research questions. First, how do Black radio personnel’s collective and cultural memories contribute to the Black public sphere? Second, what are the defining characteristics in developing parasocial relationships and interactions between Black radio personalities and their audiences? The qualitative research employs an autoethnographic methodology and a questionnaire, utilizing insights gained from the author’s experiences working at a Black-owned radio network and station. The questionnaire, distributed to key informants in the field, explores narratives related to Black radio station engagement, memorable moments, and public service programming. The findings reveal diverse stories, including community mobilization around social issues and the unique role of Black radio in shaping local and national events. The exploration of parasocial relationships among Black radio personnel demonstrates positive connections with listeners, ranging from on-air interactions to long-term friendships. Despite occasional challenges and boundary issues, the study highlights the deep emotional impact of these relationships and their role in fostering loyalty and engagement within the Black community. The research contributes to the documentation of Black radio history, emphasizing its role as a cultural memory maker and underscoring the need for expanded archival efforts in this area.

First Page

98

Last Page

114

Comments

“This is an Accepted Manuscript of an article published by Taylor & Francis in the Journal of Radio & Audio Media on July 1, 2024, available online: https://www.tandfonline.com/doi/full/10.1080/19376529.2024.2311369.

Download

Share

COinS